One of my projects

Contenttosocial

For SEO and GEO experts: the articles you write for your clients also become their social media posts, sold under your brand every month.

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finn

Updated October 29, 20263 min read

Contenttosocial, contenttosocial.com

Contenttosocial lets SEO and GEO experts, freelancers or agencies, sell their clients one more service: posts for their social media, drawn from the articles they already write for them. The expert has their own AI agent, Claude or ChatGPT, connected to Contenttosocial, do the work. Everything stays under their brand and the client can see and approve each post before it goes out.

Where it comes from

I often post on social media from templates. For each one I needed three things: build the template and approve it once and for all, host it, then fill it very simply every time I post. Since I work almost entirely over MCP, the way an AI agent uses a piece of software for you, it seemed obvious that the agent should do this work. It suggests a template, we adjust it until I'm happy and I approve it once. After that I only have to say: "Take template X and fill these fields with this content I've already written."

Who it's for

That need meets the one SEO and GEO experts have. They can use it for their own brand, but for them it isn't only a tool for their own communication: it's also a way to earn more. They already sell articles to their clients. With Contenttosocial, those articles also become the client's social media posts, one more service sold from content that already exists.

So it is first a product for SEO freelancers and agencies, but anyone can use it: individuals use it for themselves and a small team with no SEO expert asked for it for its own use.

How it works

  1. Templates, once. The expert's AI agent builds each client's templates in their brand style, from the library provided or a blank page. An Instagram carousel, post or story, a PDF document for LinkedIn, an image for Facebook, a Pinterest pin linked to the page, a post with an image on X: for each post only the text, colours and images change.
  2. The post, for each article. The expert writes the article as usual, then asks their agent over MCP, for example: "Use the template we already made, fill it with the page we just wrote and propose it to the client for Thursday. Keep it as a draft: I approve it first, then the client approves it on their side."
  3. Approval, in the client space. The client sees each post exactly as it will be published. They can approve it, comment on it or ask for a change. They only see what the expert submits, never the drafts. Depending on how they work with the client, the expert can also schedule posts directly: the client then sees them in their space without having to approve them.
  4. Follow-up, every month. Posts go out on time and the agent can sum up the month: what was published, what still awaits approval.

White label, end to end

The client space is hosted by Contenttosocial, on a domain other than contenttosocial.com. Emails carry the name of the expert who sells the service: Contenttosocial appears nowhere for the client. The expert bills their own clients, at the price they choose. On my side, they pay a monthly subscription.

Selling the service

A calculator on the site shows what the service can bring in, by number of clients and the price charged to each. A kit then helps sell it: a demo link that shows the client what they'll see in their space, and the same presentation as a PDF.

Social media isn't an SEO expert's core trade, but a brand's presence plays out on every channel, AI answers included, and they cite social networks too.

Price

Pricing is modular: everyone picks what they need, so nobody pays for features they don't use.

It's for you if you write articles for clients in SEO or GEO and want to offer them one more service, every month, under your own brand.

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