Reflections

My own reflections, the ones newsletter subscribers get: what I test, what I keep, what I would do differently. Written to be read, not to rank.

  • A pivot is often just the polite word we use with investors when the first company is dead and we have decided to build another one. And that is fine. Not because failure is noble, but because luck needs exposure: every market you enter, every product you ship and every channel you test is one more surface where something unexpected can land.

Get ahead.

Get the best articles, carefully selected to save you time.

Projects

Build articles

An agentic OS is the layer that lets AI agents work for you across many runs, not one chat: shared context and memory, tools with limited permissions, a schedule, isolation from untrusted input, and a log you can audit. In 2026 the term names three different things: Microsoft's plan for Windows, vendor platforms that coordinate business agents, and setups people build around a coding agent.

Dashboarding tools turn a database into charts that other people can read without writing SQL. On September 12, 2026, I built the same three charts from one Postgres database in Grafana 13.2, Metabase 0.63 and Evidence 0.9, all open source. All three drew the same numbers. What separates them is what you edit afterwards, JSON files, a click interface or a markdown page, and how much memory the server takes.

Marketing articles

An AI marketing newsletter is a recurring email that explains what changed in AI and how to use it in marketing work. For a solo marketer in September 2026, four deserve a trial: This Week in AI for weekly news, Almost Timely for long how-to essays, Growth Memo for AI search, and The AI Marketing Newsletter for daily news. Start with two: one for news, one for method.

Brands

The essentials, by email.

What works, what does not, what I would do differently. Sent when I have something useful to say.